We love infographics for their simplistic but informational nature. Here is a video by Zabisco that shows the other reasons why infographics are so outstanding!
Can you think of a local business with a massive presence on social media? Take a look at Biggby’s accounts – they’re buzzing. Biggby is constantly interacting with customers, posting new information and hosting fun contests. The marketing department is clearly doing something right.
Biggby has continued to expanded with over 130 stores under contract, and have developed a positive foundation with their customers. Wondering how they have made their business so successful, I asked for an interview with one of the marketing department’s employees– Katie Koerner.
Tags: Advertising, Audience, Biggby, Brand, Business, Coffee, Consumers, Customers, Digital Marketing, Facebook, Marketing, Marketing Strategy, online, Social Media, Target Audience, technology, Trends, Twitter
Mobile Marketing is become more and more relevant. Everyday more people buy smart phones and are able to use the internet on the go, at their fingertips. So the real question becomes, what can I do to make my company more relevant for the smartphone user. When considering all of your options remember the largest market that cares about your mobile presence is your LOCAL MARKET.
Tags: Business, Digital Marketing, GOMO, google, Google Mobile, Lansing, lansing marketing, local, local business, Local Businesses, local market, LSJ Media, Marketing Strategy, Michigan State University, mobile, Mobile Marketing, Mobile Web, Mobile Website, msu, MSU Mobile, navigation, navigation menu, Search Engine, site developer, Smart Phones, smartphone, Target Audience, Trends, website
In a dynamic “social media world” it’s important to stay on top of your game. As a brand marketer, you need to know what channels to use and who your consumers are. Below is an infographic to help you understand how to engage your consumers, from high sharers to low sharers.
Facebook has once again found another way to learn more about its users, this time through frictionless sharing. Frictionless sharing is utilized through different apps to allow users to post in real time. For example, the current song they are listening to on Spotify. This surge in sharing is beneficial to companies who are now able to target and develop relationships with their product users through Facebook ads. Companies have figured out a way to publicly endorse their products through Facebook by having consumers press the Like button and share the page with their friends. With all of this data collecting, advertisers are able to make more accurately targeted ads to consumers at a higher capacity. How do you feel about this new sharing system?
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