According to a BabyCenter study, moms were 80 percent more likely to use social media compared to the general population at 55 percent. Moms were more likely to have more than 200 friends than the general population. They are also more likely to “like” brands on social media.
This mommy data indicates a target audience that brands do not want to miss. Even if your brand or product isn’t a bullseye for moms, it is important to consider them in your branding strategy. As shown above, moms have more friends and are more likely to participate in social media. Attract the mommy audience and you can create relationships to be gossiped about.
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