10 Companies with the Most Mentions

Would you be surprised to know that 82 percent of the Global Fortune 100 companies have at least one Twitter account? And on top of that, each company is mentioned 55,970 times in one month on Twitter. According to a Burson-Marsteller study, these are the top ten global companies with the most online mentions:

This is the third annual study of its kind showing how Global Fortune 100 companies use social media. Here are five astounding findings from the study:

 1. The Fortune Global 100 were mentioned a total of 10,400,132 times online in one month.

2. There was a 39 percent increase in the percentage of companies with a branded YouTube channel in the last year.

3. Seventy-nine percent of corporate accounts on Twitter attempt to engage with other users by retweeting and using mentions.

4. Multiple accounts on social media platforms allow companies to target audiences by geography, topic or service.

5. Google+ pages for businesses were launched in November. By February 2012, 48 percent of Fortune Global 100 companies already had a presence on the platform. Also, 25 percent of Fortune Global 100 companies have a Pinterest account.

Scott Monty of Ford Talks Social Media

Check out this excellent and informative interview from Social Media Examiner with the Head of Social Media at Ford Scott Monty. He delves into the positives of Google+ and other trends of social media. 

The Social Media Breakdown

Have you ever wondered what social media site would work best for you? The business consultant network Zintro has researched this question and developed a very helpful infographic to show what network is the right fit for you and your business! Which network do you prefer?

Source Zintro

How Much Are You Worth on Social Media?

Have you ever wondered what your tweet or Facebook post was worth? This [infographic] spells it all out for you!

Source: backupify

Google Plus 411

Source Buzzom

What’s the hype? Is Google + here to stay? Only time will tell. The semi-new social media cite is certainly not mainstream. Google Plus came into the picture in 2011, rivaling the popular social media networks such as Facebook and Twitter. So, how does Google + distinguish itself from other social media websites? Features of Google + include:

Circles: Groups of friends organized by topic. For example, Friends, Family, Co-workers, Roommates etc. The privacy settings in Circles allow you to put people into groups, without them knowing their title.

Social Media According to Scott Westerman

The Lansing community is packed full of experienced individuals who are very versed in the areas of marketing, advertising, and public relations. One of those individuals is Scott Westerman, President of the Michigan State University Alumni Association (MSUAA).

We sat down with Scott, and he gave us the in and outs of social media. Enjoy!

Getting into Social Media for the Individual.

“Press Rewind”

Scott’s biggest advice for individuals thinking about getting into social media was to, “Press the rewind button”. Scott talks about how you need to go back and look at what you were posting since the start of your accounts. Take down what you don’t want associated with your personal brand. Scott says nothing is secret on the internet anymore. Everything is available directly or indirectly.

“Your Personal Brand”

Scott then goes on to talk about “Your Personal Brand”. Scott suggests that everything you do online expresses your personal brand. You never stop expressing with whatever you’re doing. Scott says to make sure your watching your language and don’t get carried away with what you’re doing online. He says that all of us are our own company, selling a product (ourselves) so we need to make sure we’re thinking strategically.

“Whether we like it or not, we all have a personal brand we express everyday. We’re constantly defining it, and refining it.”

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Google Wallet: What is it?

Google is always coming up with new and innovate ways to transform the way we live our lives. They have given us Google Search, Google Chrome, Google Earth, Google Maps, Gmail, and most recently Google+. Now Google is giving us something that makes our day-to-day monetary exchanges that much easier.

Its called…

Get Your Twesume On!

Whether you like it or not, social media’s influence is growing larger day by day.  Numerous social media platforms have been used to aid job seekers in their hunt for employment. LinkedIn, Facebook, Twitter, YouTube, and Google+ all offer endless possibilities for people in need of a career.  In this day and age big time companies have seen it all; everybody is trying to land a job in an innovative way.  Creative digital resume examples include video resumes, infographic resumes, and even Twesumes (hence the title of this article).

In 2011 alone nearly 89% of companies searched for employers via social networks online. Once 2012 hits you can expect more and more companies to begin to shift towards social media networks to both recruit and evaluate potential employees. So how can you utilize Twitter to help your job search process? Allow me to introduce you to, the one, the only, the Twesume!

The Politics of Google+ vs. Facebook

Google+ is out there.  It’s launched.  It’s… well, it’s not flourishing.  There was a lot of buzz about it when it first opened itself to public use; now, not as much.  It doesn’t seem to be a big deal.  Somehow, though, if you Google something like ‘Google+ and Facebook’, the majority of returns discuss the two as competitors.  They do both offer the same features–the stream, the sharing, commenting on other peoples’ posts in your stream, etc.  There is nothing that really sets Google+ apart from Facebook; the difference is in the details.  And, as all Facebook users know, the details change rapidly and often.

So, can Google+ hack it?  I’m not sure.  I don’t think we’re even talking about G+ beating Facebook at this point; it’s more a question of can they even remain viable.  So far, the web says no.  Why?  The answers are easy–which is why it’s so confusing that G+ didn’t realize themselves.