Tag Archives: Google+

Target Audience: Marketing to Moms

5 Aug

According to a BabyCenter study, moms were 80 percent more likely to use social media compared to the general population at 55 percent. Moms were more likely to have more than 200 friends than the general population. They are also more likely to “like” brands on social media.

This mommy data indicates a target audience that brands do not want to miss. Even if your brand or product isn’t a bullseye for moms, it is important to consider them in your branding strategy. As shown above, moms have more friends and are more likely to participate in social media. Attract the mommy audience and you can create relationships to be gossiped about.

For more information, visit eMarketer for the original article.

Social Media is a Tough Code to Crack

25 Jul


When it comes to social media, you are not alone.

Manta.com polled over 1,200 small business owners and asked “Which social media platform is the hardest to maintain for your business? Here’s what they said…

No. 1 Facebook

  • 18% of small business owners said maintaining a Facebook page is the hardest for their business

No. 2 LinkedIn

  • LinkedIn is toughest for 10% of small businesses.

No. 3 Twitter

  • 9% of small businesses on Twitter are struggling to maintain a presence there.

No. 4 is a dead tie:


  • 8% of respondents on Manta’s own survey say their platform is a challenge to maintain.


  • 8% of small business owners online, say Google+ is a code they can’t crack.

So it seems like, we may all be in the same boat after all. Keep checking back for more tips and tricks to help keep up with the trends.

The Best and Worst Times to Post to Social Media

1 Jul

Note: The optimal time to update your Facebook page or Pinterest boards may vary depending on your audience.

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

  • Best time: Between 1 p.m. and 4 p.m. ET

  • Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.

  • Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET

  • Worst time: 5 p.m. to 7 p.m. ET

LinkedIn: Post before or after business hours.

  • Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET

  • Worst time: 10 p.m. to 6 a.m. ET

And here’s the full breakdown:



10 Companies with the Most Mentions

23 Jul

Would you be surprised to know that 82 percent of the Global Fortune 100 companies have at least one Twitter account? And on top of that, each company is mentioned 55,970 times in one month on Twitter. According to a Burson-Marsteller study, these are the top ten global companies with the most online mentions:

This is the third annual study of its kind showing how Global Fortune 100 companies use social media. Here are five astounding findings from the study:

 1. The Fortune Global 100 were mentioned a total of 10,400,132 times online in one month.

2. There was a 39 percent increase in the percentage of companies with a branded YouTube channel in the last year.

3. Seventy-nine percent of corporate accounts on Twitter attempt to engage with other users by retweeting and using mentions.

4. Multiple accounts on social media platforms allow companies to target audiences by geography, topic or service.

5. Google+ pages for businesses were launched in November. By February 2012, 48 percent of Fortune Global 100 companies already had a presence on the platform. Also, 25 percent of Fortune Global 100 companies have a Pinterest account.

Scott Monty of Ford Talks Social Media

23 Apr

Check out this excellent and informative interview from Social Media Examiner with the Head of Social Media at Ford Scott Monty. He delves into the positives of Google+ and other trends of social media. 

The Social Media Breakdown

18 Apr

Have you ever wondered what social media site would work best for you? The business consultant network Zintro has researched this question and developed a very helpful infographic to show what network is the right fit for you and your business! Which network do you prefer?

Source Zintro

How Much Are You Worth on Social Media?

10 Apr

Have you ever wondered what your tweet or Facebook post was worth? This [infographic] spells it all out for you!

Source: backupify

Google Plus 411

14 Mar

Source Buzzom

What’s the hype? Is Google + here to stay? Only time will tell. The semi-new social media cite is certainly not mainstream. Google Plus came into the picture in 2011, rivaling the popular social media networks such as Facebook and Twitter. So, how does Google + distinguish itself from other social media websites? Features of Google + include:

Circles: Groups of friends organized by topic. For example, Friends, Family, Co-workers, Roommates etc. The privacy settings in Circles allow you to put people into groups, without them knowing their title.

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Social Media According to Scott Westerman

7 Mar

The Lansing community is packed full of experienced individuals who are very versed in the areas of marketing, advertising, and public relations. One of those individuals is Scott Westerman, President of the Michigan State University Alumni Association (MSUAA).

We sat down with Scott, and he gave us the in and outs of social media. Enjoy!

Getting into Social Media for the Individual.

“Press Rewind”

Scott’s biggest advice for individuals thinking about getting into social media was to, “Press the rewind button”. Scott talks about how you need to go back and look at what you were posting since the start of your accounts. Take down what you don’t want associated with your personal brand. Scott says nothing is secret on the internet anymore. Everything is available directly or indirectly.

“Your Personal Brand”

Scott then goes on to talk about “Your Personal Brand”. Scott suggests that everything you do online expresses your personal brand. You never stop expressing with whatever you’re doing. Scott says to make sure your watching your language and don’t get carried away with what you’re doing online. He says that all of us are our own company, selling a product (ourselves) so we need to make sure we’re thinking strategically.

“Whether we like it or not, we all have a personal brand we express everyday. We’re constantly defining it, and refining it.”


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Google Wallet: What is it?

21 Feb

Google is always coming up with new and innovate ways to transform the way we live our lives. They have given us Google Search, Google Chrome, Google Earth, Google Maps, Gmail, and most recently Google+. Now Google is giving us something that makes our day-to-day monetary exchanges that much easier.

Its called…

Continue reading


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