Not only is Juice Nation locally-owned, it’s a family-owned. And they make it their business to make every customer feel like family. Employees are rewarded for memorizing customer’s names and order preferences with contests and incentives.
This may be one of the reasons that Juice Nation has been successful. So successful that Owner Tameko Richard has never had to turn to paid advertising, but she does use social media. Juice Nation has a strong presence on social media with 1,187 followers on their Twitter and 768 likes on their Facebook. “I just try to make sure we have a presence and put information out there that people care about,” said Tameko. She tweets a healthy tip of the day, their weekly/biweekly frozen yogurt flavor, relevant articles, and daily specials or promotions. The store is also on Four Square, as Tameko reported surprise and confusion when a customer came in boasting, “I’m the manager of this place!”
Juice Nation’s products are made with no sugar, no syrup, whole fruit, and organic wheat grass (“I can’t keep wheat grass in the store,” laughed Tameko). The store also sells organic steel-cut oatmeal for breakfast, which Tameko raved about. They also sponsor a reboot program where customers consume only raw juices, fruit, or vegetables for either one, three, five, or seven days. Tameko said that one customer lost 80 pounds from doing two of the 60 day cycles.
Juice Nation participates in many community events from: golf outings, health fairs, Blue Cross events, even business openings. When they close down around the holidays, nothings is wasted– everything is donated instead. “We definitely like to do our fair share of things and like to give back to the community,” said Tameko.