Every weekend in Lansing, the CATA Trolley called the Entertainment Express takes passengers to the hottest night spots in Lansing. Restaurants, clubs, bars, concert venues; there is something for everyone to visit. It’s been a while since the “Be A Tourist In Your Own Town” event, so be sure to keep up with the nightlife of the city by riding the Entertainment Express. The trolley runs until 2:30am during the summer, so late nights aren’t an issue, they’re the fun part!
Check out the full line-up of stops here.
photo courtesy of http://www.catatrolley.org
Don’t worry if you missed out on the East Lansing Art Festival last month. There are plenty of other art oriented opportunities in the Greater Lansing Area this summer and all year round. Here are a few options definitely worth checking out:
It was 79 and sunny in East Lansing on Saturday, May 18. It was the perfect day to venture out into the streets of East Lansing for this annual outdoor artistic marketplace known as the 50th East Lansing Art Festival. Held each spring the 2013 festival took place May 18th and 19th, as always it was a great jump start to the variety of arts and cultural festivals held here in the Greater Lansing Area.
The sense of spirit and excitement could be seen and heard all around. The sidewalks of East Lansing were lined with over 320 tent-like booths full of art and exhibits to be explored. From stones to soap to squirt guns, each booth housed handmade items completely different from the one before. On first glance into a booth, the vendor, most often the artist himself, would be there offering a smile and warm welcome to step inside.
Not only were the streets filled with booths and people, but music could be heard around almost every corner. Live bands and performers took to the sun filled streets, exhibiting their own artistic expression for spectators of every age.
Among the booths along Albert Street, a festival hosted tent offered free hands-on arts and crafts activities for children. A one of a kind food court featured foods from almost a dozen restaurants and caterers.
With thousands of festival goers, it’s nearly needless to say the East Lansing Art Festival is an enjoyed experience by people from all ages and artistic interest.
Segmenting your local market can be a difficult and daunting task. This post will hopefully provide you will a few tips and tools to make this process easier for you and your business.
” Market Segmentation is a classification of potential private or corporate customers by one or more characteristics, in order to identify groups of customers, which have similar needs and demand similar products and/or services concerning the recognized qualities of these products, e.g. functionality, price, design, etc.” – Wikipedia
This process of segmenting your audience is very important. Knowing your audience is one of the best things you can do for your business. They more you understanding and feel that you can relate to your customer, the better your business and sales team is going to function. Here are a few examples of normal segmentations.
Warm weather is approaching, and we’ve come up with a few ideas to get the most out of the spring and summer in Lansing. Listed below are our favorite five outdoor events, one rainy day activity, and seven spots you can’t pass up!
5 Outdoor Events
East Lansing Art Festival- Peruse the streets to of East Lansing during the Memorial Day holiday, and check out the beautiful creations from more than 200 artists. This festival also provides live music, kid’s activities and an international-style food court.