Tag Archives: brands

10 Companies with the Most Mentions

23 Jul

Would you be surprised to know that 82 percent of the Global Fortune 100 companies have at least one Twitter account? And on top of that, each company is mentioned 55,970 times in one month on Twitter. According to a Burson-Marsteller study, these are the top ten global companies with the most online mentions:

This is the third annual study of its kind showing how Global Fortune 100 companies use social media. Here are five astounding findings from the study:

 1. The Fortune Global 100 were mentioned a total of 10,400,132 times online in one month.

2. There was a 39 percent increase in the percentage of companies with a branded YouTube channel in the last year.

3. Seventy-nine percent of corporate accounts on Twitter attempt to engage with other users by retweeting and using mentions.

4. Multiple accounts on social media platforms allow companies to target audiences by geography, topic or service.

5. Google+ pages for businesses were launched in November. By February 2012, 48 percent of Fortune Global 100 companies already had a presence on the platform. Also, 25 percent of Fortune Global 100 companies have a Pinterest account.

Engaging Connected Consumers

15 Jun

Watch Deanna Brown, CEO of Federated Media Publishing, explain how brands are changing the publishing industry. With access to social media and other publishing outlets, brands are reshaping how content is delivered to consumers.

Original article can be found here: Why Brands Are Becoming Publishers by Brian Solis

LinkedIn Company Follow Button

21 Mar

Company Pages

The world of LinkedIn has many different components including personal profiles, jobs searches, and company pages. A company page is a page displaying information about your company including a company overview, careers, products & services, and the page statistics. Having a company profile is a great way to spread the word about your company and allow your employees to associate and align your brand with their personal brand.

Following Companies

LinkedIn has a few different ways you can follow a company. These ways include following the company from the company page, from search results, from a personal profile, and most recently the LinkedIn Company Follow Button!

This button is a simple and easy way for people to start following your company on LinkedIn. Place it on your website or personal web page for consumers and fans alike to easily follow you. If the user is already signed in on their LinkedIn, all they need to do is push the button. If they aren’t signed in, a window will appear asking them to sign in, and then they’re set to follow you.

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