Tag Archives: application

Google Currents: The News App

12 Apr LSJ Media Blog on Google Currents for iPad

Google Currents

Google has done it again and created a hot new app. It’s called Google Currents. This new app allows you to bring your favorite publications, blogs, and news updates to your tablet and smartphone. Similar to the current mobile news apps such as Flipboard, Zite, and Instapaper, Google Currents shows the stories in a nice, clean layout similar to a newspaper.

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Quick Tips On How To Utilize Foursquare

7 Nov

For those of you who don’t know about Foursquare, we’ll take things slow. Foursquare is a check-in app that allows you to discover what is around you. It’s a tool that helps you let people know where you are, and what it’s like, by ‘checking in’ at venues that are registered.  With Foursquare in the palm of your hand, you can locate and meet your friends, discover new places, and read tips from other Foursquare users for a particular venue. With the Foursquare community currently over 10 million users strong, and over 500,000 businesses that have claimed themselves venues and use this service as part of their marketing program, there’s no doubt that this newer avenue of social media has a genuine future on the social media front.  Some of us, though, are still questioning how to make Foursquare work for us.

Although Foursquare is a great way to gain exposure and draw in new customers, if handled incorrectly you can make a large social media mistake. Here’s what to do if you decide to utilize Foursquare in your marketing campaign.

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