New trends for social media are always important, and keeping up to date with what the market wants is absolutely key to improving your business and your social media presence. Here are the four main points:
1. Community Building and Management
Nothing helps a company more than having good relationships with its community. Be sure to make your customers happy, talk to them, and most importantly: Let them talk to you. Feedback from the public is the best way to know how your business is seen, and helps out everyone in the end.
Is your website fun? It doesn’t have to be a game, but you need something for your customers to do besides view your products! The companies eBay and Quibids use bidding as a form of game for their users, while other companies offer quizzes or other things to do. Keep your customers entertained!
People are out and about more than ever now, and can still see your site! Your website should not only be mobile compatible, but often geared toward mobile. Smartphones are incredible technology, be sure to use them correctly.
4. Multi-screen Integration
People are often using multiple screens at once, whether they are using tablets, smartphones, or laptops. Your business has to be accessible on all of them, as people can be anywhere and doing anything when looking at your business!
Is your business taking these into account to bring in new customers and keep them?
photo courtesy of ronploof under the Flickr CCL