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Make Your App Stand Out

12 Aug

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App developers strive to stand out in the cluttered world of apps. Customers may find app markets difficult to navigate, for the very same reason. While app stores are working to keep up and easily offer customers the most relevant and new apps.

  •  Mobile app revenue will reach $46 billion by 2016, up from about $8.5 billion in 2011.
  • 85% of global mobile device owners prefer to use a mobile app. Customers choose apps based on convenience, efficiency, and overall ease of use.

Price

The price of your app can help your app stand above the rest.

  • iPhone apps that dropped in price increased 1,665% in download volume for the following five days.
  • In-app purchases within free apps totalled 71% of iPhone App Store revenue

Global Market

  • Follow global mobile trends, consider location or internationalization.
  • Work your app to fit into a local market and offer your app in the native language.

App Store Optimization, ASO

ASO is all about improving your app’s chances at achieving high visibility. help drive app traffic, achieve a high ranking, and enhance the visibility of your app.

  • App name, keywords, icons and screen shots, and ratings and reviews help reach greater app store exposure.

Read more: http://www.businessinsider.com/how-to-help-your-app-stand-out-2013-7#ixzz2bDF93eHt

Where Is Customer Engagement Headed This Year?

19 Jul


New trends for social media are always important, and keeping up to date with what the market wants is absolutely key to improving your business and your social media presence. Here are the four main points:

1. Community Building and Management

Nothing helps a company more than having good relationships with its community. Be sure to make your customers happy, talk to them, and most importantly: Let them talk to you. Feedback from the public is the best way to know how your business is seen, and helps out everyone in the end.

2. Gamification

Is your website fun? It doesn’t have to be a game, but you need something for your customers to do besides view your products! The companies eBay and Quibids use bidding as a form of game for their users, while other companies offer quizzes or other things to do. Keep your customers entertained!

3. Mobile

People are out and about more than ever now, and can still see your site! Your website should not only be mobile compatible, but often geared toward mobile. Smartphones are incredible technology, be sure to use them correctly.

4. Multi-screen Integration

People are often using multiple screens at once, whether they are using tablets, smartphones, or laptops. Your business has to be accessible on all of them, as people can be anywhere and doing anything when looking at your business!

Is your business taking these into account to bring in new customers and keep them?

http://websuccessteam.com/WSTblog/2012/09/customer-engagement-2013/

photo courtesy of ronploof under the Flickr CCL

Top Tips for Small Businesses on Twitter

15 Jul

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Twitter is a very useful tool for small business because it connects with customers for sharing information regarding products and services. This offers businesses an easy option to reach their target audience.

1. Make an attractive profile. Be sure to use your photo, background and your description to convey your  message.

2. Provide excellent customer, beyond the realm of social media. People will bring their wonderful experience to Twitter and talk about your business.

3. Follow back. New followers will feel important and connected.

4. Get feedback. Ask the customers if they are happy with the quality of the product and ask them if they can provide any suggestions to improve the product.

5. Use a tweet scheduler to tweet when you’re not available. Your products will get the required exposure. See Hootsuite for this.

6. Use “Lists” on Twitter to segment your customers and their interests. Tweet to different lists, you can reach your customers  specifically interested in that particular product.

7. Use hashtags, with the symbol “#”.  It’s a simple way users can search for topics and start a conversation. Hashtags are very useful when promoting a product on Twitter.

8. Use Tweet chat to talk with your customers and others. Follow the hashtag of your product and by interacting and chatting, you can increase the sales.

9. Schedule the time for best exposure, keep in mind the different time zones.  You have to choose the right time to get your product the maximum attention.

10. Use keywords to describe your product. Google adwords can provide a list of the best keywords to use.

11. Connect your Twitter to LinkedIn, to get more exposure and visibility of your product.  LinkedIn friends can easily follow your Twitter.

Full article: http://www.virtualsocialmedia.com/7-important-twitter-marketing-tips-for-small-businesses-owners/

Google’s Share Dominates the Search Market at Over 66%. Where Does Your Business Stand?

5 Jul

by Carlos Luna - 7

Google was an overnight success, and has now become the go-to search engine for nearly everyone. With a share of about 2/3 of the search engine market, it’s number one on the planet by far.

While only one page away, 94% of all clicks on Google happen on the first page, while only about 6% of people go to the effort of going to the seco

nd page and selecting a link there. This drastic drop-off can be dangerous to a business. Not being Google-friendly can hold back your business from flourishing and reaching its full potential.

Is your business search engine friendly? LSJ Media can help you get there. Read testimonials of businesses we’ve helped on our Pinterest!

All data sourced from:

See the click-through data here

Read the rest of the share stats here

photo courtesy of Carlos Luna, under the Flickr CCL.

How Tweets, Pins And Likes Can Turn Into Sales

3 Jul

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Your consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day. We all want to know, how do you convert a “like,” a “tweet,” or “pin” into a sale?

Well the evidence isn’t quite clear yet, but some trends are certain in this social commerce transformation:

Visual Web continues to rise.  Sites like Tumblr, Pinterest, and Instagram have become user-generated catalogs. Opening and maintaining accounts on these sites can be very beneficial to your business. Posting photos of and about your products allows customers to scroll through and view while making purchasing decisions with the click of a button.

  • 63% of online shoppers said they plan to use online catalogs (according to Zmags).

  • 35% of online shoppers plan to use Pinterest to make purchases

Mobile will also continue to rise.  This means social commerce will as well. Shoppers can compare prices and solicit advice from friends wherever they are, using their handheld mobile device. This trend helps explain social media’s move away from traditional display ads in order to accommodate the growing world of social commerce and the need for brands to be seen.

  • Currently mobile use accounts for just under 40% of time spent on social media.

  • Facebook has passed the 50% mobile usage mark and Pinterest is at 48%.

  • Together, they combine for over 56% of social generated e-commerce at the moment, according to social commerce platform, Addshoppers.

  • 63% of online shoppers said they plan to use online catalogs (according to Zmags).

  • 35% of online shoppers plan to use Pinterest to make purchases

Demographics:

  • Today’s mobile-savvy consumers, those accustomed to shopping online are teens and early twenties. These consumers see their smartphones and tablets as an important shopping tool.

  • 80-85% of Pinterest’s users are females between the ages of 30 and 49, which is an age bracket with considerable disposable income.

  • Product categories like clothes, home decoration, and gifts are three strong areas for Pinterest.

There are still significant challenges.

  • Consumers will click to buy when it’s relatively effortless. Social commerce needs to better reflect this fundamental rule of e-commerce.

  • The intent to buy is fragile and can quickly evaporate.

  • Currently, social commerce strategies involve too many intermediate steps before a user ends up in front of the crucial “buy” button.

Read more: http://www.businessinsider.com/the-rise-of-social-commerce-2013-5#ixzz2VOHeWMCS

The Best and Worst Times to Post to Social Media

1 Jul

Note: The optimal time to update your Facebook page or Pinterest boards may vary depending on your audience.

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

  • Best time: Between 1 p.m. and 4 p.m. ET

  • Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.

  • Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET

  • Worst time: 5 p.m. to 7 p.m. ET

LinkedIn: Post before or after business hours.

  • Best time: 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET

  • Worst time: 10 p.m. to 6 a.m. ET

And here’s the full breakdown:

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http://www.entrepreneur.com/article/226973

Twitter’s Lead Generation Cards Offer One-Click Sign-Up for Promotions

27 Jun

by Rosaura Ochoa - 1Imagine if someone could sign up to receive emails or tweets from your business with a single click. They don’t have to type their name, email, username or address; one click and they get your messages directly to them from then on.

Being able to bypass all the information gathering needed would be great and get more people to sign up, but how exactly would it work?

With Twitter’s new advent for businesses, a person on Twitter can sign up for emails and promotions from your company with a single click. The new ‘lead generation cards’ eliminate the use of separate pages and information inputs by automatically using the Twitter user’s name and email already linked to their Twitter account.

Though the best part is that the user doesn’t have to fill in his/her information to sign up for your promotions, here’s the next best part: You still get their contact info. In the simplest way yet, you can get more information with a single click from them then you could ever before. You still receive a name and email address, but by letting people bypass it, it puts your customers one step closer to you and your business.

While before, Twitter was based on messages of 140 characters  text, lead generation cards are a visually rich medium, allowing pictures of your product or business to be shown, and is able to show whatever coupons or promotions you choose.

Don’t miss out on a great opportunity!

Read the full article here:

photo courtesy: Rosaura Ochoa, under Flickr CCL

Don’t Dabble in Social Media, Integrate It!

26 Jun

by Jason A. Howie - 2Many businesses seem to hold social media as a separate tool for marketing and building their business, not including it into the marketing body as a whole. When it comes to social media, it’s not exactly a game where you can just dip your toes; it’s an endless sea of communication, and you have to dive into it.

The article here claims that companies have to fully integrate their social media accounts into a business plan. It states that “only half of all companies surveyed said that top executives were ‘informed, engaged and aligned with their companies’ social strategy.”

Social media allows the ability to give a company a human face, and not utilizing this can be damaging, especially for small businesses. When you own a business, you’re at the front lines of customer service, sales, management and more, so it only makes sense to communicate more with your customers and hear what they have to say.

Read the full article about building your social network here.

photo courtesy of Jason A. Howie, under Flickr CCL.

How Restaurants Are Using Vine:

25 Jun

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Twitter’s Vine app came out in January 2013, and has exploded in popularity since its creation. It became almost instantly a hit with marketers, allowing for Twitter’s quick and concise concept, but with video. Six seconds of it to be exact. That may not sound like much, but restaurants great and small have been using it to reach customers, and your restaurant should too.

The article here shows examples of restaurants (including Taco Bell and Chili’s) using Vine to engage their audience. The article lists a lot of opinions about how to use Vine, but the three most important factors are:

1. Get to the point!
You’ve got six seconds to capture and keep someone’s attention, so your video better be worth watching! There are no introductions needed, it should be clear from the start.

2. Be fun and creative!
This one shouldn’t need any explanation. When was the last time you kept watching a video that you thought was boring? People have less and less time, so your video needs to catch the person’s eye.

3. Don’t always make it about business!
Remember that engaging with customers is much more than selling a product. Make videos about holidays, new events, or even just interesting things around the restaurant.

The article goes a bit more in-depth, but these are good guidelines to follow if you want your customers’ attention. Whether a local diner or a multi-regional chain, don’t miss out on engaging customers with Vine!

photo courtesy of ABC News.

1 in 5 Smartphone Owners Use Twitter, Are You Connecting With Them?

24 Jun

by mkhmarketing - 3Twitter has amazing statistics for mobile users, being used by about 10% of the adult population. Where Twitter really shines, though, is its prevalence in the mobile market. Nearly 50% of all US adults have smartphones, and one out of five of them use Twitter.

The convenient and concise micro-blogging platform makes it exceptional for mobile use, allowing for constant up-to-date news for its users. Twitter also is used greatly by the notoriously difficult to reach 18-29 year old demographic, who have become the core users, with over 25% of them using the social network.

If your business is looking for a way to jump into the social and mobile scene, and connect with consumers on a personal level, then Twitter is your answer.

See the full breakdown of demographics and usage here.

photo courtesy of by mkhmarketing, under Flickr CCL.

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