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Make Your App Stand Out

12 Aug

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App developers strive to stand out in the cluttered world of apps. Customers may find app markets difficult to navigate, for the very same reason. While app stores are working to keep up and easily offer customers the most relevant and new apps.

  •  Mobile app revenue will reach $46 billion by 2016, up from about $8.5 billion in 2011.
  • 85% of global mobile device owners prefer to use a mobile app. Customers choose apps based on convenience, efficiency, and overall ease of use.


The price of your app can help your app stand above the rest.

  • iPhone apps that dropped in price increased 1,665% in download volume for the following five days.
  • In-app purchases within free apps totalled 71% of iPhone App Store revenue

Global Market

  • Follow global mobile trends, consider location or internationalization.
  • Work your app to fit into a local market and offer your app in the native language.

App Store Optimization, ASO

ASO is all about improving your app’s chances at achieving high visibility. help drive app traffic, achieve a high ranking, and enhance the visibility of your app.

  • App name, keywords, icons and screen shots, and ratings and reviews help reach greater app store exposure.

Read more:

Facebook Engagement Cheat Sheet

2 Aug

A great opportunity to develop a loyal and active fan base. There is some interesting data that reveals which types of content work best for Facebook engagement.


Exclusive Invites and Offers Always Win

31 Jul

It seems that an increasing amount of websites require an individual to subscribe or get invited to become a member of that particular site. Diaspora*, a growing social media network uses this strategy as well as Pinterest, which has 25 million unique visitors. 

Obviously, no one is rejected from getting an invitation but the anticipation of being accepted as a member of the site is the key element in attracting those visitors.

Everyone loves feeling significant as if they have been invited to something while their friends or co-workers were not. It’s as if they became part of another network by themselves without having to meet someone through their colleagues or by being recommended to buy something from a friend.

Websites that enforce a potential member to register their email in order to be invited and accepted into that site provides those members with a sense of anticipation. They begin to wonder what they’re missing out on and what makes the site so special that they have the ability to do this. This feeling alone has given that website a potential client, customer, or loyal member because people are always curious about the unknown.

People enjoy discovering things like Pinterest and Diaspora* on their own because they yearn for that feeling of belonging to something exclusive or simply belonging to something.

The following guidelines are ways to attract people to your website, blog, or social network by simple using digital greeting cards to gain publicity.

  1. Create a feature on your website, blog, or social network that enforces people to have to enter their emails in order to be invited to your website.
  2. Send out mass emails with the subject line: “YOU’RE INVITED,” to intrigue those readers in wanting to know more about what they have been invited to.
  3. Incorporate this invitation theme onto your networks such as Facebook and Twitter, and link your website with the headline “YOU’RE INVITED.”
  4. Don’t accept invitations right away. Allow the anticipation of your potential clients, customers, or members to grow – keep them intrigued.
  5. Once you accept these individuals to your website or network, let them know how special they are for being accepted and send out reminders about why they were accepted so they feel like they’re contributing to your site as well.

With this digital greeting card guideline, you’ll have more invitations to send out then any wedding in the world!

Boost Local SEO With Citations

26 Jul

Citations are listings, or mentions, of your website on other web pages

The more places your business is “cited”, the easier it is for the Search Engines to find your business, and the more confidence they have in listing it on the search engine results pages.


1. List your information exactly the same every time: determine how you want to display your information (Business name, address, and phone number – NAP), and be sure to write it the exact same on each listing opportunity, including your website.

2. If possible, include your address on every web page. The footer is a good place for this.

3. Use a local phone number rather than a toll free number.

4. If you have offices or stores in multiple locations, try to have a separate page for each rather than listing them all on one “Contact Us”  page.

5. It’s not necessary to pay for citations. Unless, it’s the Chamber of Commerce, and the Better Business Bureau, which is highly recommended.

Local SEO for Small Business

24 Jul


You may be trying to determine the most efficient marketing strategy, especially if you just started marketing online, or on a limited budget, time constriction or experience. If your small business relies on local internet or foot traffic for clientele, your first priority has to be Local SEO.

Local SEO is a strategy to optimize your web presence for locally based search queries, otherwise known as “local search”.

  • 59% of those surveyed indicated search engines are the first place that they go when searching for local businesses.

Surprisingly, less than 10% actually visit the merchant’s site directly.

Major search engines recognize search as the predominant way people find information for local businesses online. Google has developed a mechanism to ensure local businesses appear on the Search Engine Results Pages for highly competitive, high volume search terms.

A typical Search Engine Results page will have up to 3 paid ads at the top of the listing, highlighted by a pink box. These ads are the results of a Pay Per Click campaign by those companies, in which they bid for position on the search engine results pages .

The PPC ads are usually followed by 0-3 organic listings. The organic, or natural listings are free, and represent companies with web pages well optimized for that specific  keyword or phrase.

The “local” ads appear after the 0-3 organic ads. The ads themselves are narrower than the organic listings and consist of the business name only. You will also see an image of the Google “Pin”, and an address and phone number to the right of the ad. Generally, seven local ads will be displayed with a link to “see more” at the bottom of the list.

Registering with the search engines as a “local” business is free and relatively painless. Simply go to the registration site for Google, Bing, and Yahoo, fill out the information, follow the verification directions.

However, with only 7 spots available, not all businesses that register can appear on the first page. Where your business appears in the “local” listings display depends on 3 factors:

  1. On-Page Optimization

  2. Citations and Links

  3. Reviews and Recommendations

Persistence Pays Off in Blogging

23 Jul

Content marketing has a cumulative and compounding return. Each blog post continues to attract traffic from SEO and social channels long after it has been published. Maintaining consistent content creation requires discipline and persistence but the benefits can drive sustained growth and awareness of your product, brand and company.

If you would like to perform an analysis on your content, I recommend using Google Analytics tool to track your progress. You can find data regarding traffic, visitors and demographics.


Photo from

The Key to Social Media for Small Business

22 Jul


Small business owners are turning to social media in droves but no matter how much time they spend, they’re simply not seeing a return on investment.

50% of small business owners have increased their time spent on social media this year.

55% are using platforms like Twitter and Facebook as a primary tool for either acquiring new customers of generating sales leads.

Over 60% haven’t seen any return on investment from their engagement online, but the most critical factor here is time.

From 2012-2013, there was an increase in time spent on social media , more than half of small business owners spend less than three hours a week online.

Frustrating but, social media is a game of patience and takes a commitment to the platform. It is a place to generate leads, but it’s really a place to build loyalty, answer customer service questions and build a community.

It has been proven to be a value that does result in an increase in revenue.  If people trust you they’re going to be loyal, their average order will be higher, the frequency of their purchases will be higher and the life expectancy of them as a customer will be longer.

Social presence is an extension of what’s happening in your physical location. Facebook is a great place to extend your personality online so customers can feel connected, it isn’t is a portal to instant revenue.

For the full Manta study:

Where Is Customer Engagement Headed This Year?

19 Jul

New trends for social media are always important, and keeping up to date with what the market wants is absolutely key to improving your business and your social media presence. Here are the four main points:

1. Community Building and Management

Nothing helps a company more than having good relationships with its community. Be sure to make your customers happy, talk to them, and most importantly: Let them talk to you. Feedback from the public is the best way to know how your business is seen, and helps out everyone in the end.

2. Gamification

Is your website fun? It doesn’t have to be a game, but you need something for your customers to do besides view your products! The companies eBay and Quibids use bidding as a form of game for their users, while other companies offer quizzes or other things to do. Keep your customers entertained!

3. Mobile

People are out and about more than ever now, and can still see your site! Your website should not only be mobile compatible, but often geared toward mobile. Smartphones are incredible technology, be sure to use them correctly.

4. Multi-screen Integration

People are often using multiple screens at once, whether they are using tablets, smartphones, or laptops. Your business has to be accessible on all of them, as people can be anywhere and doing anything when looking at your business!

Is your business taking these into account to bring in new customers and keep them?

photo courtesy of ronploof under the Flickr CCL

Take Your Marketing To New Levels With Thought Leadership

17 Jul


Courtesy & Copyright © Brenda Bott, Photographer

1. Reputation Management

Perform preventative maintenance, prevent the damage before it’s too late. If your employees are consistently positioning themselves as thought leaders, there will be so many positive awards, mentions, and pieces of content that negative things will be less likely to hurt you.

2. PR 

Position your company as an industry leader.  If you release content consistently and it’s quality work, you will be rewarded by attracting your own PR relationships.

3. Content Marketing

Thought leadership pieces are the core to a good content marketing strategy. They position your company as a leader in content. Use the content that you place in media outlets on your site, as well.

4. Lead Generation and Sales Conversions

Use content to nurture leads. If your content is valuable, then it will help and simultaneously draw positive attention to your company. Additionally, use content for sales conversions. Send potential customers an article you’ve published supporting why they would want to move forward.

5. Social Media

One of the best ways to engage customers is to offer valuable content. If you’re truly leading your area with content, then you should share that with your community. When your thought leadership pieces are published in new outlets, you’re tapping into channels and bringing readers into your social audience.

6. SEO

Consistently release content in niche publications, with some authority links mixed in. Content offering value to readers is shareable, and can be traced back to you.

Google’s Author Rank is becoming increasingly valuable for companies looking to build an online presence. When you publish bylined articles, you tell Google the content came from you and be rewarded for it.

Search Engine Marketing Made Simple

16 Jul


Basically there are 3 types of listings your business could appear in on any Google Search Engine Results Page (SERP) which work as effective online marketing strategies.  It is important that you understand the type of listing you’re focusing in order to implement the best strategy for achieving your search marketing goals.

1. Paid Advertisements:

Also known as Pay Per Click advertising, PPC, or Adwords. These are the advertisements that make Google money, so they are generally given preferential treatment and a listing closer to the top of the search engine results page. Until recently the top 3 results were PPC ads.

To appear in the paid ads, you would need to set up an Adwords account with Google, list the search phrases or keywords you want to bid on, write an ad for each keyword group, and determine an appropriate amount to bid for each of those keywords. Then you would pay Google each time your ad is clicked on or agree to pay for a given number of impressions. Impressions are the number of times an ad is displayed.

2. Local Listings

Local listings are important to local businesses wanting to be found by potential customers. Google recently began the Carousel which moves the local search results to the top of the page, pushing the PPC ads down below it.

Your businesses can increase its chance of appearing in Local search results through “Local Search Optimization.” Registering with a search engine and setting up citations around the web allows your business to be found easier and more confidently.  Align your content with the location you’re looking to do business. It is also helpful to gain customer reviews and recommendations. 

3. Organic Listings

Organic listings are those that appear on the SERP from Google’s perception of relevance to the searcher’s query. These listings are free, and are the goal of traditional Search Engine Optimization (SEO) efforts.

On a traditional SERP, there are 0 to 4 organic listings after the first 3 pay per click ads. With Google’s local carousel, the organic listings are pushed further down the page, but now more are listed.

Photo by Will Englemann from flickr

Full article:


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