For some reason, when I begin to type ‘advertising’ and related topics into my Google search bar, the name Paul Silverman always appears near the top of Google’s list of suggestions. I finally said, alright, I should address this phenomenon.
Paul Silverman was the original Creative Director for Mullen Advertising beginning in 1973. Silverman’s began his career in fictional writing making him an excellent copy writer in his future work. He helped launch Mullen Advertising nationally from the campaigns he worked on including Timberland, BMW, and the “When I Grow Up” monster.com ad. According to agency founder Jim Mullen, “Paul Silverman was the smartest person I even knew as well as the key creator of our agency’s creative culture”. Silverman paved the path for future creatives in the field of advertising and will always be remembered through his inspiring words.
Have you cut the cord?
I was asked today to run down recent reports that cable and satellite TV providers were losing subscribers in big numbers and came across a recent report on CNET’s gadget blog CRAVE which in turn brings you to an AP article here
The losses seem to be exaggerated as only .2% of satellite and cable subscribers quit their services. However, the real factor is that this is the first time that the industry has seen a quarterly net loss in subscriptions. For years the cable services have been losing customers to satellite and other services such as Verizon and ATT, but the net result for the industry was always a gain in subscriptions. Now, for the first time, the industry is looking at a net loss.