Foursquare, a location-based platform, recently announced a few new tools that allows business owners to communicate more efficiently with their customers. Previously, business owners were able to “claim” their venues, allowing them to create check-in specials. The new additions leverage location-based marketing in a more targeted way in comparison to Facebook and Twitter.
The new tools include:
- Updates — Share photos, specials and news to nearby customers via tweets or Facebook status updates
- Specials — Create and manage Foursquare specials (no change here, just a sleeker interface)
- Dashboard — See statistics about who checked in and how your venue traffic changes month to month
- Tools — Manage your business presence on Foursquare, including adding new managers and editing your venues