App developers strive to stand out in the cluttered world of apps. Customers may find app markets difficult to navigate, for the very same reason. While app stores are working to keep up and easily offer customers the most relevant and new apps.
- Mobile app revenue will reach $46 billion by 2016, up from about $8.5 billion in 2011.
- 85% of global mobile device owners prefer to use a mobile app. Customers choose apps based on convenience, efficiency, and overall ease of use.
The price of your app can help your app stand above the rest.
- iPhone apps that dropped in price increased 1,665% in download volume for the following five days.
- In-app purchases within free apps totalled 71% of iPhone App Store revenue
- Follow global mobile trends, consider location or internationalization.
- Work your app to fit into a local market and offer your app in the native language.
App Store Optimization, ASO
ASO is all about improving your app’s chances at achieving high visibility. help drive app traffic, achieve a high ranking, and enhance the visibility of your app.
- App name, keywords, icons and screen shots, and ratings and reviews help reach greater app store exposure.