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Make Your App Stand Out

12 Aug

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App developers strive to stand out in the cluttered world of apps. Customers may find app markets difficult to navigate, for the very same reason. While app stores are working to keep up and easily offer customers the most relevant and new apps.

  •  Mobile app revenue will reach $46 billion by 2016, up from about $8.5 billion in 2011.
  • 85% of global mobile device owners prefer to use a mobile app. Customers choose apps based on convenience, efficiency, and overall ease of use.


The price of your app can help your app stand above the rest.

  • iPhone apps that dropped in price increased 1,665% in download volume for the following five days.
  • In-app purchases within free apps totalled 71% of iPhone App Store revenue

Global Market

  • Follow global mobile trends, consider location or internationalization.
  • Work your app to fit into a local market and offer your app in the native language.

App Store Optimization, ASO

ASO is all about improving your app’s chances at achieving high visibility. help drive app traffic, achieve a high ranking, and enhance the visibility of your app.

  • App name, keywords, icons and screen shots, and ratings and reviews help reach greater app store exposure.

Read more:

Target Audience: Marketing to Moms

5 Aug

According to a BabyCenter study, moms were 80 percent more likely to use social media compared to the general population at 55 percent. Moms were more likely to have more than 200 friends than the general population. They are also more likely to “like” brands on social media.

This mommy data indicates a target audience that brands do not want to miss. Even if your brand or product isn’t a bullseye for moms, it is important to consider them in your branding strategy. As shown above, moms have more friends and are more likely to participate in social media. Attract the mommy audience and you can create relationships to be gossiped about.

For more information, visit eMarketer for the original article.

How to Integrate Twitter and YouTube with Facebook

7 Sep

Watch this brief tutorial about how to easily integrate your YouTube Channel and/or Twitter Feed on to your Facebook Pages and Timeline Application area.

Vespa Builds Online Community

4 Sep

“Think beyond coupons, deals, promotions…these are often offered to new customers too.   A very cost effective and resource friendly way to connect with customers to build and continue customer loyalty is via social media” (as in our “Take Customer Loyalty To The Next Level” blog)

 Vespa has managed to do just that.  Vespa USA has recently launched a social media campaign, asking anyone (Vespa owner or not) to submit Flickr or Instagram photos, and optional via Twitter, using #VespaStyle, showcasing how their ‘lifestyle’ somehow includes a Vespa.  And it is working – the company’s Facebook page already has close to a million Likes!  These photos are posted to a mosaic- like collage where Vespa fans and owners are the stars, talk about building a strong online community!

Twitter Tips to Build Your Brand

9 Aug

Do you have the basics of Twitter down? Now it’s time to take your Tweeting to the next level. Follow these four tips to build a better Twitter brand.

1. Schedule and reply. Platforms that allow you to schedule posts for all accounts in one place are very time-saving. You won’t have to spend all day planning the next 140 characters to publish. However, be sure to check back hourly to see who has replied.

2. Follow the trend. Does your business live in a city with a business-minded hashtag? In Lansing, Michigan, we have two familiar hashtags, #lovelansing and #lansingbiz. Both of these are helpful to target our audiences with engaging content. Seek these hashtags out and continuously engage in their conversations.

3. Find your brand. We mean literally. Not everyone is going to Tweet to your Twitter handle. Search your brand’s name in full and also with abbreviations or other nicknames. Stay engaged in these conversations as often as you would with a mention.

4. Check your brand’s ego at the door. Sure, it’s okay to post about your brand every now and then. But it is more important to share information and build a community.

Foursquare Update Accommodates Businesses

6 Aug

Foursquare, a location-based platform, recently announced a few new tools that allows business owners to communicate more efficiently with their customers. Previously, business owners were able to “claim” their venues, allowing them to create check-in specials. The new additions leverage location-based marketing in a more targeted way in comparison to Facebook and Twitter.

The new tools include:

  • Updates — Share photos, specials and news to nearby customers via tweets or Facebook status updates
  • Specials — Create and manage Foursquare specials (no change here, just a sleeker interface)
  • Dashboard — See statistics about who checked in and how your venue traffic changes month to month
  • Tools — Manage your business presence on Foursquare, including adding new managers and editing your venues

How to: Increase Social Media Following via Email

3 Aug

Looking for ways to get more “likes” or follows? Here are tips to get consumers to follow your brand through email.

1. Make it easy to find your social media links by putting them on your email signature or subscription page.

2. Make it a value exchange by featuring a discussion, asking a question or even offering resources. Don’t just ask them to “be your friend.” Using a certain level of intrigue and reciprocation is much more effective in obtaining new signups.

3. More than 40% of consumers check their email on mobile devices. Make sure you are mobile friendly. The key is to give people the ability to interact via mobile devices.

4. Run a campaign where your primary call to action is to invite consumers to join your social media following. Use a content engagement strategy to get them there, get a dialogue going and then make your business offer.

5. Create special emails for your social media club by making exclusive offers to them first. Seek their help in getting the word out to their group of friends.

Engage, Engage, ENGAGE!

2 Aug

The World Wide Web is a source of information content to the consumer.  Consumers regularly use the Web to find answers to their questions, research, and learn.  A pushy banner add or pup-up advertisement is inconvenient and annoying.  It interrupts the consumers content-search. 

Content search is the first step in the buying process for many consumers.  According to David Meerman Scott, “when people come to you online, they are not looking for TV commercials.  They are looking for information to help them make a decision”.  Successful businesses build a relationship with their customers before applying high-pressure sales.  Simply put, offer content to build reputation, reputation builds trust and loyalty, trust and loyalty leads to sales.  “Content drives action” is the bottom line.

The key to driving sales through offering content, without the high-pressure banner ads and pop-ups, is an optimized website.  The example that Meerman Scott uses is uses website optimization to guide its buyers through the final decision to purchase.  The flow of the customer’s clicks determine at which stage of buying they are at.  Amazon uses these patterns to direct the customer to certain websites which will help the customer to make that final decision to make the purchase.  Make it a point to avoid the traditional marketing experience – we no longer want to interrupt the customer’s buying process with pop ups and loud banner ads, we want to help them through the decision making process by providing information content in a user-friendly way.

We are not giving content to our competitors, we are giving content to our consumers.  A blog, for example, gives customers a chance to make a personal connection with a company, it offers an opportunity for the customer to interact with the ‘company’, and have a voice.  It also gives companies a perfect opportunity to reach the niche of the market.  Research where your customers are spending their time on the Web, become active, offer your knowledge and expertise.  Accept criticism, and know when to act.  Allow loyal customers to step in for you, should your company be on the verge of a public relations crisis, you are already a trusted member of the blog, you already have an ‘innie’ – you have a way of reaching your customers directly. You are IN!

Sure, the competitors can take the content and do what they please with it.  What is important here, is to realize that you, as a company, need to set yourself as the leader in the industry.  Sure, competitors will offer the same content eventually, but who offers it first?  Who offers the most?  From the words of Scott, “Content turns browsers into buyers”.

Resource: The New Rules of Marketing & PR 
David Meerman Scott

The Power of Blogs

1 Aug

Blogs offer a unique and cost effective way to get into your customer’s head.  Through blogs, niche customers offer uncensored, unsolicited, blatantly honest comments about a company, their products, and their services.  Social media marketing is not just another selling platform to display high-pressure banner ads and pop-ups.  Social media marketing, such as blogs, offer a way to connect with your customers on a much more intimate level than ever before.

  • First, understand blogs.  Who is writing them, who is commenting, what is the general tone of the blogs?  Also take into consideration who the perceived expert is, who supplies the answers or solutions – you will want to connect with this blogger.  You also need to understand the role of blogs to your social media marketing strategy, which is where the research comes in. 
  • Do your research.  Search for blogs that are already established about your industry, company, products, and services.  What is being said?  Search for blogs that are specifically written about your competitors – what is being shared?
  • Become involved.  You need to take an active role in the blogs that are centered around your niche.  Again, this is not a selling platform; this is a place for you to offer information content to your niche.  Offering information content to subscribers will increase your reputation, earning trust and credibility.  This gives you a unique opportunity to communicate directly with your customers in an environment where they feel comfortable.
  • Monitor blogs.  Check out Technorati, this website shows the activity of the highest trending blogs.  This will also be very helpful in keeping an eye on blogs about your company and your competitors.  Simply search for your company name or industry, and begin monitoring!  Monitoring blogs will give you insight to customer complaints or compliments of your product or service; it will perhaps give you a running start for necessary product enhancements.
  • Avoid unnecessary public relations crisis!  Blogs offer a unique opportunity for public relations and marketing professionals to control and prevent a crisis.  You now have an insider view of what exactly your customers are thinking and saying, and because of your involvement and information content sharing, you are seen as the go-to expert of the blog; you are at a perfect position for public relations.  Companies that do not take advantage of being activley involved in blogs heighten the risk for a crisis.   

Simply put, to succeed in marketing today, you must include blogging in your social marketing strategy!

 resource: The New Rules of Marketing and PR by David Meerman Scott

Social Media Marketing = New Talent

30 Jul

Don’t let your company become the victim of a bottleneck! 

Do you have well-seasoned, experienced executives at the top of your company?  Great!  But what about those employees at the bottom of your ‘bottle’?  Have you looked into the unique expertise that these younger, entry-level employees posses? 

You need to differentiate yourself from your competitors; you already have revolutionary, innovative products and services,  but you need to let your customers know.  Excessive marketing and advertising budgets spent on print and television commercials are a thing of the past; if you still rely solely on this, you will soon be left in the dust.  Social media marketing allows you to reach your customers on a whole new level, in a much more efficient and cost effective way.   Social media (Twitter, Facebook, LinkedIn, Google+, blogs) allows you to reach a greater amount of consumers with much less effort.   I bet that some of your competitors are already well-engaged in social media, defining themselves as in-the-know, credible and dependable resources for consumers. 

To stay in the game, you must adapt to using social media as a significant part of your new marketing strategy.   How do you tap into these new resources, when your entire staff is accustomed to the old ways?  You need new, fresh thinkers to get your staff acclimated to the new way of marketing.  You will need to utilize resources which have not been considered so valuable in the past – the new, young talent.

A great quote from Ralph Waldo Emerson, “There are always two parties, the party of the past and the party of the future; the establishment and the movement”.  The past serves as a foundation, but it is forward and revolutionary thinking that will truly ensure that your company has a place in the future.  

There is valuable young talent at the bottom of your bottle, make sure to create room for them at the top.  What are you doing to be sure that you do not become victim of the bottleneck?

Strategy as Revolution” by Gary Hamel


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