Launched in 2006, the “Pure Michigan” ad campaign has branded the numerous unique, natural wonders and communities throughout the state of Michigan. From the moment a Pure Michigan ad begins it is most recognizable by the narrators voice. Actor, comedian and Michigan native, Tim Allen has been the voice of Pure Michigan ads since the very beginning. Watch an ad for yourself: http://www.youtube.com/user/puremichigan
If an effort to continue marketing and branding Michigan, nearly 500 companies have participated in the “Pure Michigan” campaign. It was recently announced that many more Michigan based companies, organizations and communities will be joining forces in a joint advertising and marketing effort.
Companies are able to customize ads to represent their business. Currently, Kroger Co. has been promoting the Michigan milk industry with a “Pure Michigan” TV ad. Meijer stores now carry “Pure Michigan” merchandise. Companies can use the “Pure Michigan” logos for free if they meet terms and conditions. http://www.youtube.com/watch?v=E9SP4vBUq48