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Advertising Partners in Pure Michigan

19 Aug

Launched in 2006, the “Pure Michigan” ad campaign has branded the numerous unique, natural wonders and communities throughout the state of Michigan. From the moment a Pure Michigan ad begins it is most recognizable by the narrators voice. Actor, comedian and Michigan native, Tim Allen has been the voice of Pure Michigan ads since the very beginning. Watch an ad for yourself: http://www.youtube.com/user/puremichigan

If an effort to continue marketing and branding Michigan, nearly 500 companies have participated in the “Pure Michigan” campaign. It was recently announced that many more Michigan based companies, organizations and communities will be joining forces in a joint advertising and marketing effort.

Companies are able to customize ads to represent their business. Currently, Kroger Co. has been promoting the Michigan milk industry with a “Pure Michigan” TV ad. Meijer stores now carry “Pure Michigan” merchandise. Companies can use the “Pure Michigan” logos for free if they meet terms and conditions. http://www.youtube.com/watch?v=E9SP4vBUq48

http://www.youtube.com/watch?v=E9SP4vBUq48

Make Your App Stand Out

12 Aug

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App developers strive to stand out in the cluttered world of apps. Customers may find app markets difficult to navigate, for the very same reason. While app stores are working to keep up and easily offer customers the most relevant and new apps.

  •  Mobile app revenue will reach $46 billion by 2016, up from about $8.5 billion in 2011.
  • 85% of global mobile device owners prefer to use a mobile app. Customers choose apps based on convenience, efficiency, and overall ease of use.

Price

The price of your app can help your app stand above the rest.

  • iPhone apps that dropped in price increased 1,665% in download volume for the following five days.
  • In-app purchases within free apps totalled 71% of iPhone App Store revenue

Global Market

  • Follow global mobile trends, consider location or internationalization.
  • Work your app to fit into a local market and offer your app in the native language.

App Store Optimization, ASO

ASO is all about improving your app’s chances at achieving high visibility. help drive app traffic, achieve a high ranking, and enhance the visibility of your app.

  • App name, keywords, icons and screen shots, and ratings and reviews help reach greater app store exposure.

Read more: http://www.businessinsider.com/how-to-help-your-app-stand-out-2013-7#ixzz2bDF93eHt

Target Audience: Marketing to Moms

5 Aug

According to a BabyCenter study, moms were 80 percent more likely to use social media compared to the general population at 55 percent. Moms were more likely to have more than 200 friends than the general population. They are also more likely to “like” brands on social media.

This mommy data indicates a target audience that brands do not want to miss. Even if your brand or product isn’t a bullseye for moms, it is important to consider them in your branding strategy. As shown above, moms have more friends and are more likely to participate in social media. Attract the mommy audience and you can create relationships to be gossiped about.

For more information, visit eMarketer for the original article.

Facebook Engagement Cheat Sheet

2 Aug

A great opportunity to develop a loyal and active fan base. There is some interesting data that reveals which types of content work best for Facebook engagement.

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http://www.timothy-carter.com/increase-facebook-engagement-cheat-sheet/

Exclusive Invites and Offers Always Win

31 Jul

It seems that an increasing amount of websites require an individual to subscribe or get invited to become a member of that particular site. Diaspora*, a growing social media network uses this strategy as well as Pinterest, which has 25 million unique visitors. 

Obviously, no one is rejected from getting an invitation but the anticipation of being accepted as a member of the site is the key element in attracting those visitors.

Everyone loves feeling significant as if they have been invited to something while their friends or co-workers were not. It’s as if they became part of another network by themselves without having to meet someone through their colleagues or by being recommended to buy something from a friend.

Websites that enforce a potential member to register their email in order to be invited and accepted into that site provides those members with a sense of anticipation. They begin to wonder what they’re missing out on and what makes the site so special that they have the ability to do this. This feeling alone has given that website a potential client, customer, or loyal member because people are always curious about the unknown.

People enjoy discovering things like Pinterest and Diaspora* on their own because they yearn for that feeling of belonging to something exclusive or simply belonging to something.

The following guidelines are ways to attract people to your website, blog, or social network by simple using digital greeting cards to gain publicity.

  1. Create a feature on your website, blog, or social network that enforces people to have to enter their emails in order to be invited to your website.
  2. Send out mass emails with the subject line: “YOU’RE INVITED,” to intrigue those readers in wanting to know more about what they have been invited to.
  3. Incorporate this invitation theme onto your networks such as Facebook and Twitter, and link your website with the headline “YOU’RE INVITED.”
  4. Don’t accept invitations right away. Allow the anticipation of your potential clients, customers, or members to grow – keep them intrigued.
  5. Once you accept these individuals to your website or network, let them know how special they are for being accepted and send out reminders about why they were accepted so they feel like they’re contributing to your site as well.

With this digital greeting card guideline, you’ll have more invitations to send out then any wedding in the world!

What’s the Value of A Facebook ‘Like’?

30 Jul

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  • Social ad spend was $4.7 billion last year and expected at $11 billion in 2017.
  • Social media advertising only represents 1% to 10% of ad budgets for a wide majority of advertisers.
  • Top brands allocated 57% of their social media budgets to Facebook in 2012
  • Twitter and YouTube each only mustered 13% of social budgets
  •  Mobile revenue made up 23% of Facebook’s revenue, last year.
  • Facebook’s mobile ads have the highest click-through rates by a substantial margin.

Yet…

  • 41% of marketers are “uncertain” about the effectiveness of Facebook marketing.
  • Only 32% agree it is effective for marketing purposes.

Social media marketing is still viewed with skepticism. But, if Facebook shared and communicated all these great advertising results, other social networks would have to try harder to lure brand money away from Facebook.

Read more: http://www.businessinsider.com/brands-spend-on-facebook-not-effective-2013-6#ixzz2ZalowEgj

These 4 Tools Are A Bloggers Best Friend

29 Jul

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1. Twitterfeed

Twitterfeed allows you to take a site’s RSS feed and send new posts directly to Twitter without having to do it manually.  This is an effective way to promote and helps build value in your own Twitterfeed.

2. LinkedIn

This social network is a way for you to connect with other professionals in your field.  LinkedIn has over 220 million users, including professional bloggers.  LinkedIn falls in the top 5 when it comes to traffic and referrals.

3. HootSuite

HootSuite allows you to manage all your main social media accounts in one place.  You can effectively track and analyze your social media campaigns, as well.  The results and measurements can guide you in deciding what works for your social media and what does not.

4. Pinterest

With nearly 50 million users, it has become a top 5 web traffic generator for bloggers.  The site is used by more than half of the top 100 companies worldwide.  It is now driving more traffic and revenue than Facebook.

More on this: http://socialmediatoday.com/kieshaeasley/1575361/social-media-5-must-have-tools-bloggers?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29

The Key to Social Media for Small Business

22 Jul

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Small business owners are turning to social media in droves but no matter how much time they spend, they’re simply not seeing a return on investment.

50% of small business owners have increased their time spent on social media this year.

55% are using platforms like Twitter and Facebook as a primary tool for either acquiring new customers of generating sales leads.

Over 60% haven’t seen any return on investment from their engagement online, but the most critical factor here is time.

From 2012-2013, there was an increase in time spent on social media , more than half of small business owners spend less than three hours a week online.

Frustrating but, social media is a game of patience and takes a commitment to the platform. It is a place to generate leads, but it’s really a place to build loyalty, answer customer service questions and build a community.

It has been proven to be a value that does result in an increase in revenue.  If people trust you they’re going to be loyal, their average order will be higher, the frequency of their purchases will be higher and the life expectancy of them as a customer will be longer.

Social presence is an extension of what’s happening in your physical location. Facebook is a great place to extend your personality online so customers can feel connected, it isn’t is a portal to instant revenue.

For the full Manta study: http://www.forbes.com/sites/meghancasserly/2013/04/17/why-small-businesses-are-losing-on-social-media/

Where Is Customer Engagement Headed This Year?

19 Jul


New trends for social media are always important, and keeping up to date with what the market wants is absolutely key to improving your business and your social media presence. Here are the four main points:

1. Community Building and Management

Nothing helps a company more than having good relationships with its community. Be sure to make your customers happy, talk to them, and most importantly: Let them talk to you. Feedback from the public is the best way to know how your business is seen, and helps out everyone in the end.

2. Gamification

Is your website fun? It doesn’t have to be a game, but you need something for your customers to do besides view your products! The companies eBay and Quibids use bidding as a form of game for their users, while other companies offer quizzes or other things to do. Keep your customers entertained!

3. Mobile

People are out and about more than ever now, and can still see your site! Your website should not only be mobile compatible, but often geared toward mobile. Smartphones are incredible technology, be sure to use them correctly.

4. Multi-screen Integration

People are often using multiple screens at once, whether they are using tablets, smartphones, or laptops. Your business has to be accessible on all of them, as people can be anywhere and doing anything when looking at your business!

Is your business taking these into account to bring in new customers and keep them?

http://websuccessteam.com/WSTblog/2012/09/customer-engagement-2013/

photo courtesy of ronploof under the Flickr CCL

Take Your Marketing To New Levels With Thought Leadership

17 Jul

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Courtesy & Copyright © Brenda Bott, Photographer

1. Reputation Management

Perform preventative maintenance, prevent the damage before it’s too late. If your employees are consistently positioning themselves as thought leaders, there will be so many positive awards, mentions, and pieces of content that negative things will be less likely to hurt you.

2. PR 

Position your company as an industry leader.  If you release content consistently and it’s quality work, you will be rewarded by attracting your own PR relationships.

3. Content Marketing

Thought leadership pieces are the core to a good content marketing strategy. They position your company as a leader in content. Use the content that you place in media outlets on your site, as well.

4. Lead Generation and Sales Conversions

Use content to nurture leads. If your content is valuable, then it will help and simultaneously draw positive attention to your company. Additionally, use content for sales conversions. Send potential customers an article you’ve published supporting why they would want to move forward.

5. Social Media

One of the best ways to engage customers is to offer valuable content. If you’re truly leading your area with content, then you should share that with your community. When your thought leadership pieces are published in new outlets, you’re tapping into channels and bringing readers into your social audience.

6. SEO

Consistently release content in niche publications, with some authority links mixed in. Content offering value to readers is shareable, and can be traced back to you.

Google’s Author Rank is becoming increasingly valuable for companies looking to build an online presence. When you publish bylined articles, you tell Google the content came from you and be rewarded for it.

http://www.forbes.com/sites/johnhall/2013/07/08/6-ways-thought-leadership-will-take-your-marketing-to-new-levels/

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