- Targeting-using the social media statistics to better target the print media campaigns
- Feedback-online offers an outlet to give feedback. Giving a call to action for feedback in the print ad offers two or more impressions of your campaign and the greater possibility for feedback.
- Creative -having a tangible print ad allows for a greater variety of creativity that could coincide with the online campaign
- Cross Promotion-the print ad allows for a call to the online ad, especially for those markets that aren’t online. Both online and print complement each other. Links should be given in print media to allow for the customer up to date news.
- QR (quick response) Codes-a fairly new concept but if done right with the proper call to action, allows for easy access to information via a smart phone.
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