The Like Button Is So Last Year for Advertisers

14 Feb

Facebook has once again found another way to learn more about its users, this time through frictionless sharing. Frictionless sharing is utilized through different apps to allow users to post in real time. For example, the current song they are listening to on Spotify. This surge in sharing is beneficial to companies who are now able to target and develop relationships with their product users through Facebook ads.  Companies have figured out a way to publicly endorse their products through Facebook by having consumers press the Like button and share the page with their friends. With all of this data collecting, advertisers are able to make more accurately targeted ads to consumers at a higher capacity. How do you feel about this new sharing system?

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One Response to “The Like Button Is So Last Year for Advertisers”

  1. sietingt February 14, 2012 at 12:27 pm #

    It think that it is a great system especially for advertisers. The more targeted an advertiser can get, the higher their ROI is going to be. Nothing could be more important to a small local firm.

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