When considering an advertising campaign for your local business you may encounter numerous obstacles in your way. First off, you may not have as much money as you’d like to put towards the campaign forcing you to stretch out your funds. Second, how will you decide the best form of media to put your budget towards to display your advertisements? Would a billboard be the best option or would an ad that runs in the newspaper grab more attention? What about paying for a pricey radio or television commercial that runs throughout the month? How can you guarantee that you’re getting the most bang for your buck?
Here’s an idea: what if you simply made it easier for consumers to find your business online?
According to US Internet users, 82% have used an Internet search engine such as Google, Yahoo!, or Bing to locate a local business in their area to exchange business with. Are you making yourself easy to locate online? How about your competitors, if you Google them are they popping up at the top of the search result list? Your clientele very well may be giving your competition all of their business because they cannot easily find information regarding your business online. With search engines now being the number one resource used by consumers searching for products and services from local businesses online, it’s now become the most powerful way to market your business. With a LSJ Media targeted search package you can heavily increase traffic and harness the 78% of consumers who actively research for a product/service online to boost your overall sales and profit.
With the help of Search Engine Optimization (SEO) your websites rank on (organic, non-paid) search engine result pages will skyrocket to the top of the list giving your business a better chance of getting clicked on and noticed by consumers everywhere. The Lansing State Journal offers SEO that lists your business on the first search engine result page above your competition, thus positioning you directly to consumers and opening the floodgates to your customer base.
How about Map Optimization? Is your business coming up in the Local Maps section of major search engines? If you’re not directly advertising your business and your location how do you expect consumers to hear about you, much less make business with you? Over 80% of search engine traffic goes directly to the Local Listings on the first page of the search. Can you honestly continue to risk not having your business easily assessable online?
Other options regarding SEO include a Pay Per Click (PPC) alternative. With the use of a PPC advertising campaign you can see fast acting results, placing your business directly on the top of the sponsored links section on the first page in less than 5-7 business days. PPC is the most specific marketing strategy that allows you to target a particular audience directly with no hassle. Out of the 137 billion online searches that take place in the US each year, are you making an impact and harnessing business growth out of any of them? SEO, SEM, Map Optimization, and PPC offer explicit benefits that will grow your customer base over time.
We live in a digital age, people want information and they want it now. Are you accommodating to these shifts and changes? Your business may be the best in town, but if people cannot find you online, your business may essentially become obsolete. The most critical thing for people to understand is that a well-optimized site provides strong groundwork for all other marketing efforts you put into building your business’ brand and traffic.
For more information regarding Search Engine Marketing refer to this Lansing State Journal infographic.
Author, Robert Freeman Smith