A simple evaluation can easily measure your current social media interaction success. Are you receiving positive feedback about your product/business? Are you following up with recent customers? Is your number of complaints mentioned online decreasing? Are you responding to everything in a timely fashion? Is your fan base/following increasing over time? How are you using social media to ensure superb customer service? In what other ways could you incorporate social media into your customer service approach? It is important questions such as these that must be considered before social media success can be achieved.
If this article interested you, check out 3 Examples of Stellar Social Media Customer Service.
Author, Robert Freeman Smith