Don’t worry if you missed out on the East Lansing Art Festival last month. There are plenty of other art oriented opportunities in the Greater Lansing Area this summer and all year round. Here are a few options definitely worth checking out:
It was 79 and sunny in East Lansing on Saturday, May 18. It was the perfect day to venture out into the streets of East Lansing for this annual outdoor artistic marketplace known as the 50th East Lansing Art Festival. Held each spring the 2013 festival took place May 18th and 19th, as always it was a great jump start to the variety of arts and cultural festivals held here in the Greater Lansing Area.
The sense of spirit and excitement could be seen and heard all around. The sidewalks of East Lansing were lined with over 320 tent-like booths full of art and exhibits to be explored. From stones to soap to squirt guns, each booth housed handmade items completely different from the one before. On first glance into a booth, the vendor, most often the artist himself, would be there offering a smile and warm welcome to step inside.
Not only were the streets filled with booths and people, but music could be heard around almost every corner. Live bands and performers took to the sun filled streets, exhibiting their own artistic expression for spectators of every age.
Among the booths along Albert Street, a festival hosted tent offered free hands-on arts and crafts activities for children. A one of a kind food court featured foods from almost a dozen restaurants and caterers.
With thousands of festival goers, it’s nearly needless to say the East Lansing Art Festival is an enjoyed experience by people from all ages and artistic interest.
Superbowl Sunday is right around the corner, but many of us aren’t looking forward to the action on the field. We’re excited for the hard-fought battle between the advertisements.
This year, 30 second ads are going for $3.7 to $3.8 million. Samsung spend a big chunk of money on a two-minute spot that is rumored to feature Paul Rudd and Seth Rogen. Will celebrity credibility overtake the fan favorite, Doritos?
Since 2007, Doritos has placed in the top five favorite ads in USA Today’s AdMeter and three of those years they took the top slot. Yet what’s most impressive about this accomplishment is that those ads were not created by big ad agencies, but by fans in the “Crash the Super Bowl Contest.” Of the five finalists this year, our favorites are Daddy Fashionista and Road Chip.
Who do you think will win the popular vote? Don’t forget about Bud Light, or Volkswagon, whose 2011 spot “The Force” has more than 56 million views on YouTube and holds the title of the most-shared ad of all time.
Blogging can be a great boost for your business, and it really doesn’t take much work or money at all. Businesses always have a general website that consumers and potential clients can visit for information. On these websites there are restrictions though, you can’t really grasp a culture or personality from a structured website. If someone’s choosing between two businesses as to which to give their loyalty to, they want to know more about that company. That’s where blogs come in perfectly.
Blogs allow businesses to post daily about their interests, tips, and information; basically anything relevant to their company. Through these posts, their own personality as a business shines through. It’s highly effective for every business to start up a blog. But where to start? Here are some pointers as to how to effectively start your own blog.
Dos of blogging:
- Post regularly, at least once a day. People who are interested in the information you’re posting will want to keep coming back for more. If there is hardly ever anything new, people will stop checking back.
- Comment! People like to feel connected and important when visiting blogs. They like a personal experience. If someone comments on one of your posts, be sure to comment back to build that bond. Also go to other relevant blogs and comment on their posts to gain connections that way.
- Be an individual. Readers know that the company as a whole isn’t posting these daily blogs, they know it’s typically one or a couple people writing. So let those individual personalities show; introduce the bloggers. People are more likely to come back for a sincere connection with someone than come back to the face of a company as a whole.
- Vocalize your blog. People won’t know this new blog is out there until they hear or see it. Post the link to your blog or posts on all your social media outlets.
Don’ts of blogging:
- Don’t’ over advertise. Many people see the opportunity to advertise on your blog as a way to make money. Yes, it’s a great tool, but don’t overuse it. People don’t want to come to a blog that’s smothered in ads. Keep the ads simple and minimal.
- Don’t post for posting’s sake. Yes, above it was mentioned to post daily, but these posts need to reflect the businesses personality and interests. Know what the blog theme is and stick to that for the posts.
Hopefully these tips will help your business dive into the blogging world. Blogs are a great way to build further relationships with clientele and prospective buyers. You’re more than welcome to comment back on what works for your personal blog that wasn’t mentioned! Good luck!