“If your name is Amanda or Andy come in for a free cookie today!” As seen from a twitter post earlier today, Red Cedar Café tweets daily to draw customers in with this clever name for a cookie special. What a great way to get customers anticipating the day their name is the lucky winner, and attract attention to the business.
The Red Cedar Café is located on the corner of Hagadorn and Grand River Ave in East Lansing. A perfect café for a campus town serving homemade baked goods, soups, salads, sandwiches and coffees. Their menu serves breakfast, lunch and dinner. “We are more than just desserts… we also cater!” said owner and operator, Angie Anderson.
Just opening up around a year and a half ago, this cozy café has already boomed with success. With the use of social media, Angie has creatively and effectively attracted loyal customers. With the RCC’s Twitter page having 954 followers and their Facebook page having 643 “likes”, Angie has really created a following for her company. It was her idea to start the daily tweets with names to receive free cookies a couple weeks ago, and it has already proven to be a great success! Besides Twitter and Facebook, Angie also uses FourSquare, QR codes, and texting to reach out to her customers notifying them of the soups of the day, new items, gluten free options and the infamous free cookie name of the day. Angie’s active use of social media has proven to be a great success, so much that she just today hired in an MSU intern to help advance the social media for the RCC even more.
The atmosphere at this spacious café is so welcoming and friendly. The artwork decorating the place is actually all done by Angie’s mother-in-law, who comes in seasonally to change out the photography pieces she’s taken for the café. This keeps the customers interested in what new pictures they’ll see hanging as the months pass and adds a personal touch to the café. All the employee’s welcome customers in with smiling faces, and Angie recognizes her regulars by name. With Valentines Day coming up, signs announcing personalized Valentine orders are hanging. Heart-shaped cookie cakes are a must for that special someone!
Come in soon to experience the Red Cedar Café for yourself! The creative social media is what will draw you in, the taste and smell of the treats is what will make you stay.